Job Description

Social Media Manager

As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok. You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing. This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership. You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.

What You'll Do:

• Own our social channels
• Lead the day-to-day management of Instagram and TikTok
• Own publishing calendars and channel planning
• Execute our platform strategies while evolving them through experimentation
• Maintain a consistent editorial voice across platforms

Develop best-in-class content

• Pitch and develop social-first concepts rooted in culture and community
• Write compelling captions and platform-native copy
• Identify trends worth participating in—and know when not to
• Brief internal creatives and freelancers on content needs
• Capture and edit short-form content when needed, both in-office and on location

Lead content execution

• Translate campaign objectives into social storytelling
• Manage content workflows from brief through publishing
• Ensure projects remain organized within Monday (our project management tooling system)
• Coordinate with production and creative teams to deliver assets on time

Champion platform excellence

• Stay ahead of platform updates, creator trends, and internet culture
• Continuously test new formats and optimize based on performance
• Monitor conversations happening across fashion, resale, music, entertainment, and culture

Measure performance

• Analyze channel performance and identify actionable insights
• Share weekly and monthly reporting with recommendations
• Help shape future content strategy through data and learnings

Who You Are

• You're someone who naturally notices what everyone else will be talking about next week.
• You're equal parts strategist, storyteller, and maker.
• You know the difference between content that's optimized for algorithms and content that actually moves culture.
• You love organization just as much as creativity and thrive in fast-moving environments.

We'd Love to Meet Someone Who Has

• Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
• Deep expertise across Instagram and TikTok
• Exceptional writing and editing skills
• Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
• Experience shooting and editing mobile-first video content
• Strong understanding of internet culture, fashion, music, and Gen Z communities
• Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
• Excellent project management and organizational skills
• Experience working cross-functionally with creative, influencer, and marketing teams
• Comfortable working on set, covering live events, and creating content in real time

You'll Thrive Here If You...

• Are relentlessly curious about culture
• Have excellent taste and strong creative instincts
• Can move quickly without sacrificing quality
• Love collaborating and giving thoughtful feedback
• Are proactive and highly organized
• Think in stories, not just posts
• Care deeply about building community, not just growing followers

Success in Your First 6 Months

• Establish yourself as the platform lead for Instagram and TikTok
• Elevate Depop's editorial voice across social
• Build a consistent cadence of culturally relevant, high-performing content
• Improve workflows and execution across the social team
• Become a trusted creative partner across the marketing organization
• Help shape the next chapter of Depop's social presence

Additional Information

• Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
• Online Health Benefit Resources
• Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
• Disability and Critical Illness Insurance (UNUM)
• 401(k) Retirement Savings

Work/Life Balance:

• 16 days annual leave* + public holidays *increases with tenure
• Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

Family Life:

• For birth and non birth parents: 12 weeks of paid parental leave for full-time regular employees
• Shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Twice yearly development chats and yearly performance reviews
• Learning budget
• Upskilling our employees with company wide training workshops, materials and resources

Your Future:

• Life Insurance (financial compensation of 2x your salary)
• 401(k) Retirement Savings Plan

Depop Extras:

• Special milestones are celebrated with gifts and rewards!

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